Spotlights: The Content Veteran

Akin, The Content Veteran:




Akin has been working in the Pan-African broadcast media industry for nearly a decade, and he has become a marketing professional with a wide variety of experience. He has a wide skill set and is particularly interested in design arts, live events, and multimedia creation/production/ideation.


After getting a Master’s degree in multimedia journalism, Akin became a Marketing and Events Executive at Multichoice Africa. He developed and managed the social media sphere for Africa Magic. This included managing the social media presence for several big projects, such as the Africa Magic Viewer’s Choice Awards. After two years at Multichoice Africa, he moved to Viacom International Media Network, home of channels such as MTV, Nickelodeon, Comedy Central, and BET. He worked as a Marketing Manager and helped to create local and international marketing campaigns, for television shows like Lip Sync Battle Africa and Ridiculousness Africa, and award shows like the MTV Africa Music Awards.


From there, he became the Marketing, Digital & Sales Manager at Universal Music Nigeria. He oversaw the creation and management of their brands, catalogue, and artist rosters. He also secured partnerships for marketing and business, and created relationships with external partners. For example, he facilitated their relationship with telecommunication operators and digital service providers. This included local streaming services such as Boomplay, and international ones such as Spotify and Apple Music. He also helped to lead several music projects for chart-topping artists and developing acts, as well as soundtracks for shows and movies. He curated soundtracks for the show Shuga Naija, and handled the marketing/development for the Living In Bondage soundtrack, which won “Best Movie Soundtrack” at last year’s Africa Magic Viewer’s Choice Awards. He often collaborated with other divisions to coordinate special projects, such as the Lagos premiere of Queen & Slim. In this role, his work covered the key markets, which were six of the biggest countries in Africa.