The campaign reached over 1.8 million fans and drew in over 600,000 views. The authenticity of the content in the campaign led to super high engagement rates of 25%, which helped increase subscription rates in the German market by 58%.
Helped by the user-generated content that was produced within the campaign, awareness rates of League Pass also tripled within Germany.
The NBA is the largest basketball organization in the world, representing iconic teams from the Los Angeles Lakers to the Chicago Bulls. The NBA approached Vensy with the challenge to increase subscriptions of League Pass, specifically within Germany. League Pass is the NBA’s OTT platform, where basketball fans can watch the NBA games and highlights.
To start with, we analysed over 2,000 influencers in Germany using in-house tools. From this, we were able to create a network of influencers that were aligned with the NBA’s target audience and creative vision we had for the campaign.
We then collaborated with influencers to create short, shareable content that can relate to the NBA’s fans in Germany and authentically share the benefits of League Pass.
Content was published across Instagram, Tik Tok, YouTube, Twitter and Spotify, With a total of 80+ unique pieces of content across all platforms within a 5 week period.