LOMOTIF
METRICS
The Results
The campaign reached over 1.5m fans and drew in over 170,000 engagements with nigerian music lovers. The campaign saw Lomotif successfully break into the Nigerian market and solidified their ties with the Afrobeats music industry.
170K
TOTAL
ENGAGEMENT
1.5M
OVERALL
VIEWS
13K
TOTAL
CLICKS
PROBLEM
The Challenge
Lomotif is a social media platform that lets it’s 31 million users turn their favourite moment into a music video. Lomotif approached Vensy to help them to tap into the vibrant Nigerian afrobeats industry. Vensy was tasked with enlisting users to download Lomotif and participate in a global talent hunt called ‘Scouted by Lomo’.
Scouted by Lomo was a nine week competition that featured Lomotif's partnership with Grammy award-winning producer and singer Teddy Riley.With the grand prize of the contest winning an exclusive record label contract.
01.
We devised a two-prong approach of collaborating with celebrities and microinfluencers to increase competition participation of Nigerian users. We partnered with Patoranking (MTV award-winning afrobeat artist), Laycon (Winner of Big Brother Nigeria) and Raybekah (singer and song-writer). To support the promotion we also partnered with 60+ microinfluencers with ties to the Nigerian music industry.
02.
Trending afrobeat songs were chosen for influencers to use as they created a series of videos to promote Lomotif’s ‘Scouted by Lomo’.
03.
Content was published across Instagram & Lomotif. With a total of 70+ unique pieces of content across all platforms within a 9 week period.