The campaign had a reach of just under 3m and engaged with 400,000 potential fans. This led to brand sentiment of Formula E increasing by over 76% in India.
Formula E, the electric racing series, wanted to increase their brand awareness and global reach. The goal was to grow their global fan base within the Indian market and engage with a younger audience.
In a bid to target 12-24 year olds, we collaborated with a range of influencers aligned with pop culture, racing, sports and gaming across India.
To connect with Indian fans, all content used native languages and dialects. The content focused on engaging with fans through comedy and parodies.
Content was published across Instagram. With a total of 40+ unique pieces of content posted within an 8 week period.