We highlight five recent influencer marketing campaigns that generated real results for the brands behind them and break down the areas brand nailed, so you can leverage the same powerful strategies in your own campaigns.
Whether you’re a social media influencer or hope to generate buzz through an influencer marketing campaign, it pays to know the lay of the digital land. The “best” network, however, is going to vary based on your goals, audience, and other details.
The realm of sports marketing is constantly in motion [...] For brands and marketers the goal is to adopt something consumers already love so brand affinity appears seamless.
Influencer marketing has become the quintessential form of advertisement in recent years. The market is growing rapidly and is projected to reach $10 billion by 2020. As such, building partnerships with a few influencers can exponentially increase a campaign’s success.
“Authenticity is crucial to continued loyalty from fickle audiences,” says Ashley Deibert of Forbes Magazine. She points to positive examples, such as Dove and Airbnb ...
In the digital age, we’re constantly taking stock of our habits. [...] How does the use of social media impact us in real life? This line of queries reaches into sports as well. How does it impact the athletes, teams, and fans? Between Snap filters, Instagram hashtags, trending Tweets, and Facebook events, are there real benefits to sport?
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