AI fuelled influencer marketing campaigns
We use influencers and powerful AI-driven tools to help brands reach target audiences
Influencer Strategy
Gain new insights into your target audience using the latest in AI technology. We explore customer demographics, psychographics, and purchasing behaviour, allowing you to pinpoint and understand your customers like never before.
Creative Strategy
Our expert Creative Team work with creators to produce content that’s optimised for performance. By bringing together content insights and great storytelling we work to ensure that branded content reaches maximum visibility with your target audience.
Analytics & ROI
The need for data-fuelled decisions is greater than ever. Track everything from audience views, content engagement and completion rates – all neatly provided to you in the form of insight reports. Watch your branded campaigns come to life.
Influencer Identification
On the lookout for Micro or Macro influencers? We use our technology to find the perfect combination of both – all to suit your marketing desires!
Content Distribution
Whether it be Instagram, Twitter, Youtube or TikTok we help you identify the perfect social media channel to distribute your content
Creative Strategy
Our expert Account Managers create the blueprint of all of our influencer-led activations to produce unconventionally powerful marketing campaigns
Measurement & Analytics
Customised reports are built in order to track key metrics that are important to you. We’re built to scale and can integrate with your existing partners
Content Production
We constantly strive to produce super impactful and high-quality content to ensure viewership and engagement levels your target consumers are strong
Campaign Optimisation
At any point during the campaign, we work with you to source and identify the most effective ways to improve the campaign’s performance.
Brand Ranking within Sci & Tech (from 669)
%
Engagement
%
Brand YouTube Channel Subscription Increase
($) Earned Media Value
Objective
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Roborace, the autonomous racing series, was launching their ‘Season Alpha’ in 2019. In a bid to establish themselves as a new motorsport the aim was:
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Build a global fanbase of science and technology enthusiasts across the US & UK.
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Increase subscription to the Roborace YouTube Channel.
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Increase ranking across digital as a brand.
Our Approach
- We collaborated with influencers whose audiences were identified by our algorithms as having an interest in motorsport, science and technology.
- Tailored content was created for each influencer’s audience, introducing them to Roborace and exploring a unique aspect.
- Content was distributed across the YouTube, Instagram and Twitter channels of the influencers.
Process
100 influencers identified
9,200 influencer combinations split-tested
30 content pieces created & distributed
Video Views
%
Engagement
%
Increase in Positive Brand Sentiment
($) Earned Media Value
Objective
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Formula E, the electric racing series, wanted to increase their brand awareness and global reach ahead of the final race of the 2018 season.
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The goal was to grow their global fan-base within the US and Indian markets, with an additional aim of improving fan sentiment within the Indian market.
Our Approach
- We collaborated with influencers aligned with audiences of 12-24 year old males, interested in sports and gaming, and based in the target geo-locations.
- To connect with the Indian fan-base we ensured content used the languages and dialects of various Indian regions.
- We also created tailored content for each influencer’s audience.
- Distribution channel: Instagram
Results
250 influencers identified
7,400 influencer combinations split-tested
20 content pieces created & distributed
Views
%
Engagement
%
Brand Uplift in Target Regions
($) Earned Media Value
Brief
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Engage with 18-24 year olds in London and Manchester.
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Raise awareness of the FA cup final.
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Increase brand awareness across socials.
Our Approach
- We collaborated with influencers with audiences interested in football and who had a propensity to purchase mobile phones.
- We created an interactive competition, launched by the influencers, where
audiences where encouraged to view branded content with a chance to win tickets to the FA Cup Final. - Distribution channels: Instagram & Twitter
Results
300 influencers identified
8,450 influencer combinations split-tested
20 content pieces created & distributed
Views
%
Engagement
%
Brand Awareness Increase
($) Earned Media Value
Brief
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The aim was to communicate with non-stereotypical gamblers across the UK, specifically the 25-44 female demographic who tended to purchase scratch cards.
Our Approach
- We created content that encouraged interaction by asking questions and creating humorous, shareable content. The aim was to generate a constant flow of engagement.
- Distribution channels: Instagram & Twitter
Results
250 influencers identified
6,700 influencer combinations split-tested
20 content pieces created & distributed
Let’s Start Something New
Ready to discover the perfect influencer for your brand? Curious see our take on your next campaign? We’d love to help.